SINCE 1935

we make the most delicious charcuterie and salads. Pure craftsmanship – a tradition that passes from generation to generation.

The philosophy of grandfather De Cock is still at the heart of all we do: creating a product of the very highest quality using the best ingredients and traditional methods. The product then speaks for itself in terms of flavour, aroma and appearance.

No additives, quality is the priority

Marc De Cock

CHARLES

Charles is a quality mark for ready-meals and sandwich fillings, named after its founder Charles De Cock. In 1935, Charles started the traditional production of top quality meat products and preparations. With a rich heritage of expertise and an overwhelming passion for quality, his grandson, Marc De Cock is now proudly continuing the tradition 80 years later.

In 2016, Cock’s Vleeswaren was renamed ‘Cock’s Fresh’; in order to honour the company founder, we replaced the brand name with ‘Charles’. We didn’t touch the recipes, however, and our re-sealable packaging remained intact too. Our many years of traditional craftsmanship and quality has been enriched with contemporary techniques and new products, from regular products and low-fat and low-salt, to gluten, lactose and allergen-free.

TRADITIONAL PRODUCTION PROCESS

Charles stands for tradition and craft. Our products are manufactured in our own production centre. Our salads, meats and meals are therefore guaranteed to be fresh.

Every effort for the perfect flavour

Tom Van Moerzeke has been working for Charles since 1991. He is responsible for the salami department. Tom is passionate about his job and it’s clear to see. Each and every day, he strives for perfection when it comes to the salami flavours. He calls this an exact science: “Making salami is anything but easy: the temperature must be absolutely right and the meat as fresh as can be, then you have to introduce the starter cultures…”

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OUR QUALITY GUARANTEES

Watching your diet is really easy with Charles. You can see which products are free from gluten, allergens and lactose, and which are low in salt and fat at a glance. So you can prepare delicious meals every day.

Gluten-free
Allergen-free
Lactose-free
Naturally low in fat
Reduced salt
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